DWDEMWeb Studio

Work

DEMWeb Studio is a new studio, so the projects below are self-built concept sites — framed as real case studies, not a gallery — built to show how we approach a project from problem to result. Real client work will replace these as it lands.

Fitness Studio — Concept Site

Multi-PageCMS-ReadyFitness

A self-built multi-page concept site for a fictional fitness studio, built to demonstrate the CMS-ready Business tier of the Custom Website Build.

Problem

Fitness studios typically need more than a single page — class schedules, instructor bios, and a blog for SEO — but most freelance builds either lock the owner out of making updates or require a bloated CMS to get there.

Approach

Built as a 6-page CMS-ready site using Astro content collections for classes and instructors, so the studio owner can add or update content without touching code, alongside a blog structure ready for ongoing SEO content.

Result

A concept build demonstrating a full multi-page structure that stays as fast as a single-page site, with content editing handled through version-controlled Markdown rather than a heavyweight CMS.

Local Bakery — Concept Site

Small BusinessSingle-PageLocal SEO

A self-built concept site for a fictional neighborhood bakery, built to demonstrate a fast, conversion-focused single-page build for a local business.

Problem

Small local businesses like bakeries often either have no website at all, or a slow template site that doesn't show up in local search and gives visitors no reason to walk in.

Approach

Built as a single-page site with a mobile-first layout: hours and location above the fold, a simple menu section, and a contact form — no unnecessary pages, no page-builder bloat, just what a visitor actually needs before they decide to visit.

Result

A concept build demonstrating sub-second load times and a 95+ Lighthouse performance score, with local business schema markup ready for real search visibility from day one.

SaaS Landing Page — Concept Build

SaaSLanding PageConversion

A self-built landing page concept for a fictional productivity SaaS tool, built to demonstrate a conversion-focused structure and clean component design.

Problem

Early-stage software products often lose signups not because the product is weak, but because the landing page buries the value proposition under generic hero copy and slow-loading animations.

Approach

Structured around a clear above-the-fold pitch, a benefits section written around outcomes rather than features, and a single, repeated call to action — built with Astro islands so the interactive pricing toggle ships almost no JavaScript to the rest of the page.

Result

A concept build demonstrating a clean, fast-loading landing page pattern that keeps the call to action visible without relying on heavy animation or tracking scripts.

Looking for Edi's broader individual development work outside the studio? A link to the personal dev portfolio will live here.